Product Positioning Map Calculator

The product positioning map calculator provides a quick and easy method to produce a perceptual map showing how the products of a business and its competitors fit into a target market. The calculator allows details of up to ten products to be entered.

Product Positioning Map Calculator January 4th, 2017Team
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Marketing Strategy in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

The market strategy section of the business plan sets out to show how the business plans to use its marketing mix (pricing, promotion, place, and product) to win a share of the target market

Marketing Strategy in a Business Plan October 5th, 2016Team
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Market Share in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

The market share section of the business plan sets out how much of the served available market (SAM) the business can realistically expect to grab from competitors. It is referred to as the serviceable obtainable market of SOM. The SOM is usually presented in monetary terms and as a percentage of the SAM.

Market Share in a Business Plan January 4th, 2017Team
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Competitive Advantage in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

The competitive advantage section of the business plan sets out the unfair advantages your business has over the competition. Assuming the competitor brought out a similar product, the competitive advantages should allow your business to win, build and maintain market share.

Competitive Advantage in a Business Plan October 5th, 2016Team
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Competition in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

The chosen target market for your business idea will have competition, if there is no competition there is a high possibility that there is no market.

The competition section of the business plan sets out to show who this competition is and why your product is better at satisfying customer benefits and needs.

Competition in a Business Plan October 5th, 2016Team
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Target Market in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

The served available market (SAM) discussed in the previous article, is made up from a number of groups of customers with similar characteristics (customer segments). These customer segments form the target market for the business plan.

Target Market in a Business Plan November 22nd, 2017Team
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Market Size in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

To the investor, the customer solution shown in a business plan in itself has no value unless it can be realized in the market place. Ultimately, it will be the industry market size that decides the value of your business to an investor and, as a rule of thumb, the bigger the available market, the better.

Market Size in a Business Plan February 22nd, 2017Team
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Pay Per Click ROI Calculator

Pay per click is a method of advertising where a business places an advert on a website and pays an amount of money for each click it receives on the advert. The amount the business pays is called the cost per click.

A certain percentage of the people who click on the advert are then converted to take the action required, the action required is usually to purchase goods or services from the business.

Pay Per Click ROI Calculator October 5th, 2016Team
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Email Marketing ROI Calculator

Email marketing is a method of advertising direct to targeted customers who have opted in to receive promotional emails from your business.

Email marketing is increasing in popularity as it is capable of tracking results and costs to provide a demonstrable return on investment. This email marketing ROI calculator will help you to measure marketing roi for any email marketing campaign.

Email Marketing ROI Calculator October 5th, 2016Team
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Marketing ROI Calculator

Direct marketing is a method of advertising direct to targeted customers using marketing materials such as catalogs, direct marketing email, telephone calls, and promotional letters.

Direct marketing is increasing in popularity as it is capable of tracking results and costs to provide a demonstrable return on investment. This marketing ROI calculator will help your business to carry out a marketing roi calculation for any direct mail marketing campaign.

Marketing ROI Calculator October 5th, 2016Team
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