A marketing map is a tool used by a startup business to position its products in the market in relation to competitors products. It is used to identify potential areas of market expansion.
Last modified October 20th, 2022
Business Plan
Scalable Business Model for a Startup
Business Growth and Expansion Strategies
Importance of a Business Plan and Financial Projections
Developing a business plan and financial projections does not have to be a difficult task, the simple business plan tells a story. To help you appreciate the importance of a business plan and financial projections, we’ve set out below a number of reasons why they are necessary and the type of business situation they can be used for.
Last modified September 27th, 2019
Exit Strategy in a Business Plan
This is the final part of a series of articles on the contents of a simple business plan.
The business plan exit strategy explains to investors how they can realize their return on investment. It is important to develop the business plan around the exit strategy, to ensure that options are not limited at a future date.
Last modified January 17th, 2020
Funding Requirements in a Business Plan
Existing Investors in a Business Plan
This is one of a series of articles on the contents of a simple business plan.
The business plan existing investors section gives a potential investor a summary of the investment funding the business has received to date, together with a brief outline of the way in which the money was utilized.
Last modified July 19th, 2019
Business Plan Financials Summary
Business Model in a Business Plan
This is one of a series of articles on the contents of a simple business plan.
The business model section of the plan sets out to show the investor how the business plans to make money from their idea. It discusses revenue streams and cost structures to briefly explain the underlying microeconomics behind the business plan.
Last modified July 19th, 2019
Marketing Strategy in a Business Plan
Market Share in a Business Plan
This is one of a series of articles on the contents of a simple business plan.
The market share section of the business plan sets out how much of the served available market (SAM) the business can realistically expect to grab from competitors. It is referred to as the serviceable obtainable market of SOM. The SOM is usually presented in monetary terms and as a percentage of the SAM.
Last modified February 16th, 2023
Competitive Advantage in a Business Plan
This is one of a series of articles on the contents of a simple business plan.
The competitive advantage section of the business plan sets out the unfair advantages your business has over the competition. Assuming the competitor brought out a similar product, the competitive advantages should allow your business to win, build and maintain market share.
Last modified January 17th, 2020