Market Map

A marketing map is a tool used by a startup business to position its products in the market in relation to competitors products. It is used to identify potential areas of market expansion.

Last modified May 24th, 2019 by Michael Brown
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Competitive Advantage in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

The competitive advantage section of the business plan sets out the unfair advantages your business has over the competition. Assuming the competitor brought out a similar product, the competitive advantages should allow your business to win, build and maintain market share.

Last modified June 10th, 2019 by Michael Brown
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Competition in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

The chosen target market for your business idea will have competition, if there is no competition there is a high possibility that there is no market.

The competition section of the business plan sets out to show who this competition is and why your product is better at satisfying customer benefits and needs.

Last modified February 11th, 2019 by Michael Brown
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