General & administrative costs are a necessary part of operating a business. Expenses associated with general and administration such customer acquisition costs and the costs to service customers throughout the customer life-cycle, need to be included in the income statement of the financial projections template, and this model allows those cost to be estimated in detail and summarized.
General and administration expenses are included in the income statement of the business plan financial projections, as part of operating expenses.
This expense category includes any costs relating to the day to day operations of the business which are not directly related to the product, research and development, or sales and marketing. General and administrative expenses include such costs as general management staff salaries, and legal and professional costs.