Target Costing and Selling Price

The target costing model is a method used by a business to determine the required manufacturing product cost necessary to achieve a given gross margin percentage based on a market driven selling price.

Last modified August 19th, 2019 by Michael Brown
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Pricing for Profit Calculator

When a business raises or lowers the selling price of its products the unit sales volume of the product changes.

This free pricing for profit calculator can be used to calculate the increase in unit sales volume needed to compensate for a change in selling prices while maintaining a constant gross profit level.

Last modified July 16th, 2019 by Michael Brown
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Pricing Model for Financial Projections

Business plan financial projections usually start with a projection of revenue based on the number of units sold multiplied by the selling price per unit. In order to produce the revenue projection, the business first needs to establish its product selling price, which is achieved using one of the following three pricing models

Last modified September 17th, 2019 by Michael Brown
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Marketing Strategy in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

The market strategy section of the business plan sets out to show how the business plans to use its marketing mix (pricing, promotion, place, and product) to win a share of the target market

Last modified July 19th, 2019 by Michael Brown
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Email Marketing ROI Calculator

Email marketing is a method of advertising direct to targeted customers who have opted in to receive promotional emails from your business.

Email marketing is increasing in popularity as it is capable of tracking results and costs to provide a demonstrable return on investment. This email marketing ROI calculator will help you to measure marketing roi for any email marketing campaign.

Last modified July 16th, 2019 by Michael Brown
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Marketing ROI Calculator Excel

Direct marketing is a method of advertising direct to targeted customers using marketing materials such as catalogs, direct marketing email, telephone calls, and promotional letters.

Direct marketing is increasing in popularity as it is capable of tracking results and costs to provide a demonstrable return on investment. This marketing ROI calculator will help your business to carry out a marketing roi calculation for any direct mail marketing campaign.

Last modified July 16th, 2019 by Michael Brown
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