Sales and Marketing Cost Model

Sales & marketing costs are a necessary part of operating a business. Expenses associated with sales and marketing such customer acquisition costs and the costs to service customers throughout the customer life-cycle, need to be included in the income statement of the financial projections template, and this model allows those cost to be estimated in detail and summarized.

Last modified July 16th, 2019 by Michael Brown
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Sales and Marketing Expense

Sales and marketing operating expenses are included in the income statement in the business plan financial projections.

The expense is a result of the activities in the marketing plan, and sales and marketing expenses examples include staff costs such as salaries, customer service costs, advertising, promotion, and a wide range of other expenses which need to be classified.

Last modified September 18th, 2019 by Michael Brown
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