Market Share in a Business Plan

This is one of a series of articles on the contents of a simple business plan.

The market share section of the business plan sets out how much of the served available market (SAM) the business can realistically expect to grab from competitors. It is referred to as the serviceable obtainable market of SOM. The SOM is usually presented in monetary terms and as a percentage of the SAM.

Last modified February 16th, 2023 by Michael Brown
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